But my favorite was the campaign in Chicago—the only major city where we could afford transit advertising. After placing a series of offensive ads on buses and the metro, from my office I alternated between calling in angry complaints to the Chicago CTA and sending angry emails to city officials with reporters cc’d, until ‘under pressure,’ they announced that they would be banning our advertisements and returning our money. Then we put out a press release denouncing this cowardly decision.
I’ve never seen so much publicity. It was madness.
If any of this sounds familiar, it should. Because it’s basically the exact playbook that right wing blogger Milo Yiannopoulos is running on his own cross-country trolling tour. By almost any metric but political correctness, it’s been masterfully successful—his book has since been to #1 on Amazon twice, and the protests at UC Berkeley last week generated national headlines and were addressed directly by the President.