But this is an understatement. 4chan invented the meme as we use it today. At the time, one of the few places you saw memes was there. The white Impact font with the black outlines, that was them. Terms like “win” and “epic” and “fail” were all created or popularized on 4chan, used there for years before they became a ubiquitous part of the culture. The very method of how gifs and images are interspersed with dialogue in Slack or now iMessage or wherever is deeply 4chanian. In other words, the site left a profound impression on how we as a culture behave and interact.