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You See Pepsi, I See Coke: New Tricks for Product Placement

You See Pepsi, I See Coke: New Tricks for Product Placement

First came product placement. In exchange for a payment, whether in cash, supplies or services, a TV show or a film would prominently display a brand-name product.

Then there was virtual product placement. Products or logos would be inserted into a show during the editing, thanks to computer-generated imagery.

Now, with the rise of Netflix and other streaming platforms, the practice of working brands into shows and films is likely to get more sophisticated. In the near future, according to marketing executives who have had discussions with streaming companies, the products that appear onscreen may depend on who is watching.



More [HERE]

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Car-Mounted Ads Take a New Direction: Data Collection

Car-Mounted Ads Take a New Direction: Data Collection

Atop most New York City taxis are advertising screens—flashing LEDs hawking Lion King tickets and beer and McDonald’s. Along with the vehicles’ yellow hue, the rooftop ads once set traditional cabs apart from the Ubers and Lyfts with whom they share city streets. Rather than waste all that monetizable airspace, though, a venture-backed startup called Firefly started installing portable advertising billboards on the roofs of ride-hailing vehicles in five major cities across the country. More [HERE]

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How Advertising Conquered Urban Space

How Advertising Conquered Urban Space

Monday, November 18, 2019

How Advertising Conquered Urban Space

VIA: CityLab

“I’m still flying at four thousand feet when I see it, that scarcely perceptible glow, as though the moon had rushed ahead of schedule. Paris is rising over the edge of the earth.” More [HERE]

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6:09 AM

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      ‘Mindless growth’: Robust scientific case for degrowth is stronger every day

      ‘Mindless growth’: Robust scientific case for degrowth is stronger every day

      Degrowth strategies say we should “limit advertising in public spaces to liberate people from the psychological pressure for needless consumption.” as a part of redistribution of economic equity. 

      Once confined to the small scientific community of climate researchers and ecological economists, the idea of degrowth is now blazing into the mainstream. Not surprisingly, people are trying to figure out what to make of it. Is it an inspiring idea that points the way to a better economy? Or is it a mad notion that’s sure to plunge us all into poverty? More [HERE]

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      ‘A Seismic Shock’: Jittery Companies Pull Back on Ads During Pandemic

      ‘A Seismic Shock’: Jittery Companies Pull Back on Ads During Pandemic

      Monday, April 27, 2020

      ‘A Seismic Shock’: Jittery Companies Pull Back on Ads During Pandemic

      Without an audience to steal attention from, advertising goes dark. 

      Blank billboards and canceled online ads signal an industry in crisis as the coronavirus spreads. “There are things happening that we’ve never seen before,” one marketing executive said. More [HERE]

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          Branding New York

          Naomi Klein

          No Logo
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          Culture Jam
          Stuart Ewen

          Captains of Consciousness
          Stuart Ewen

          All Consuming Images
          Stuart & Elizabeth Ewen

          Channels of Desire
          Jeff Ferrell

          Crimes of Style
          Jeff Ferrell

          Tearing Down the Streets
          John Berger

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          Joe Austin

          Taking the Train
          Rosalyn Deutsche

          Evictions art + spatial politics
          Jane Jacobs

          Death+Life of American Cities