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You See Pepsi, I See Coke: New Tricks for Product Placement

You See Pepsi, I See Coke: New Tricks for Product Placement

First came product placement. In exchange for a payment, whether in cash, supplies or services, a TV show or a film would prominently display a brand-name product.

Then there was virtual product placement. Products or logos would be inserted into a show during the editing, thanks to computer-generated imagery.

Now, with the rise of Netflix and other streaming platforms, the practice of working brands into shows and films is likely to get more sophisticated. In the near future, according to marketing executives who have had discussions with streaming companies, the products that appear onscreen may depend on who is watching.



More [HERE]

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‘A Seismic Shock’: Jittery Companies Pull Back on Ads During Pandemic

‘A Seismic Shock’: Jittery Companies Pull Back on Ads During Pandemic

Monday, April 27, 2020

‘A Seismic Shock’: Jittery Companies Pull Back on Ads During Pandemic

Without an audience to steal attention from, advertising goes dark. 

Blank billboards and canceled online ads signal an industry in crisis as the coronavirus spreads. “There are things happening that we’ve never seen before,” one marketing executive said. More [HERE]

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      The Humble Phone Call Has Made a Comeback

      The Humble Phone Call Has Made a Comeback

      Friday, April 24, 2020

      The Humble Phone Call Has Made a Comeback

      Alyssa MacKenzie, 32, rarely used her smartphone to make phone calls, apart from the occasional conversation for her work as a disability rights advocate. More [HERE]

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          Sharon Zukin

          The Cultures of Cities
          Miriam Greenberg

          Branding New York

          Naomi Klein

          No Logo
          Kalle Lasn

          Culture Jam
          Stuart Ewen

          Captains of Consciousness
          Stuart Ewen

          All Consuming Images
          Stuart & Elizabeth Ewen

          Channels of Desire
          Jeff Ferrell

          Crimes of Style
          Jeff Ferrell

          Tearing Down the Streets
          John Berger

          Ways of Seeing
          Joe Austin

          Taking the Train
          Rosalyn Deutsche

          Evictions art + spatial politics
          Jane Jacobs

          Death+Life of American Cities

          You Are Now Remotely Controlled

          You Are Now Remotely Controlled

          The debate on privacy and law at the Federal Trade Commission
          was unusually heated that day. Tech industry executives “argued that they were capable of regulating themselves and that government intervention would be costly and counterproductive.” Civil libertarians warned that the companies’ data capabilities posed “an unprecedented threat to individual freedom.” One observed, “We have to decide what human beings are in the electronic age. Are we just going to be chattel for commerce?” A commissioner asked, ‘‘Where should we draw the line?” The year was 1997. More [HERE]

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          Talking the Talk, Even With Strangers; An Inquiring Couple With a Sign Are Just Looking for a Nice Story

          Talking the Talk, Even With Strangers; An Inquiring Couple With a Sign Are Just Looking for a Nice Story

          Very excited to find out about this type of stranger outreach happening in NYC. I know its not directly ad related but it is about finding meaningful connection in public space which is becoming a bigger concern of mine as I transition from young anger based action to more measured solution based concepts.

          VIA: The NY Times

          Liz Barry and Bill Wetzel sit on sidewalks around the city, not asking for money, or sociological survey data, or dates, or even a shower, though that would help after weeks of camping in parks and on rooftops. They just want to hear stories.

          More [HERE]

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